ALIGNING YOUR BUSINESS WITH A CHARITY HELPS EVERYONE
Businesses need to find new ways to stay competitive, especially in a bad economy. But companies have to think of others as well. Companies are a part of a community and their customers are a part of that community. Fortunately, there are a few ways a company can align itself with a local community project or non-profit that helps everyone ? the business, the customers and the community at large.
What a Company Can Do?
Non-profits and charities cater to children, the homeless, veterans, animals or other worthwhile causes. These organizations all need people to help whether it is in time, goods or donations. By having your company choose one worthwhile project that staff members are enthusiastic about, you can play a role in improving people?s lives and your bottom line. Although it will be difficult to find one charity that everyone will feel strongly about, it is possible to find one that many employees are interested in. If not, the owner of the company can choose his favorite charity.
Once your company has a charity in mind, it is then a good idea to find out the best ways to help this charity. Does the charity have an event you can help sponsor? This is an excellent way to help out the charity and the company. Although it costs money to sponsor an event, consider it an investment. Your company will get free press when your participation is announced in press releases and articles. Also, the event program will list your company prominently. Some fundraising events allow company banners, giving you more visibility
Additional Ways to Help a Charity
Another way to help the charity is to give a percentage of all sales to the charity for a specific period of time. By issuing a press release, placing flyers in the store on banners on the website, you alert customers that part of every sale goes to help those in need. This may even encourage people to buy a little more.
Other options include asking employees to do volunteer work at the charity or volunteering once for special events such as fundraisings. Your company can also donate products or services for a raffle or silent auction the charity is doing. Even asking customers to donate 10 or 20 cents at checkout is also beneficial to the charity. Of course, with any work your company does on behalf on the charity, it is important to let people know about it in press releases, ads, commercials, and on the website.
All of these methods of helping out a local charity or national charity increases good will while also giving you free publicity. By associating with well-known or even new charities, you set your business apart. Your company is seen and remembered as the one that cares about helping people. This will improve your company image, and increase exposure, customer loyalty, and sales while at the same time assisting a charity to help even more people. Everyone wins.
Source: http://www.name.com/blog/startmybiz/2012/12/aligning-your-business-with-a-charity-helps-everyone/
nene dark shadows trailer nate mcmillan clooney arrested southern miss rod blagojevich rod blagojevich
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.